GraphicSingh | Strategy-Driven Brand Identity, Packaging & Illustration Studio

grayscale photography of woman wearing long-sleeved shirt

Helping founders build brands that stay with people.

Every brand you see here began with understanding.

A warm, gradient ombre background transitions from shades of orange to subtle earthy tones, overlaid with elegant white typography reading "ombre: a sensory story in every space," centered around minimalist symbols, creating a visually soothing and inviting atmosphere.

Set against a rich, brown leather sofa, a stack of white and black business cards is presented in a warm, sunlit environment, showcasing sleek typography and a minimalist design.

No two businesses are built for the same reason, so no two brands should be built the same way. Every project begins by understanding the founder, their vision and the people they hope to reach. The result is a brand shaped with intention, one that feels true to the people behind it and meaningful to the people who experience it.

View More Work

A person in a winter jacket and wide-leg pants walks along a brick path in a serene neighborhood, with traditional houses and a canal softly illuminated by the setting sun in the background.

A person sits casually on a desk in a modern, monochrome office, featuring sleek technology, abstract wall art, and a minimalist decor theme.

Founder’s Note

One of the things I love most about this work is that it constantly introduces me to people I'd never have met otherwise.

Every founder has lived a different journey, built something for a different reason and sees the world through a different lens. Sitting with those stories, understanding them and bringing them to life in a way people can genuinely connect with is what keeps me excited about what I do.

I hope every brand that leaves our studio helps people feel what the founder felt when they first dreamed of building it.

— Surbhi Harshit Thakkar

Read our Philosophy

What We Create

Thoughtfully shaping brands and the creative expressions that bring them to life.

Brand Identity

Creating thoughtful brand identities that people recognise, remember and connect with.

Purpose • Positioning • Logo Design • Colour System • Typography • Illustration • Brand Guidelines

A matte coffee bag stands upright on a textured dark surface, illuminated softly from one side with branding "Kapi" in bold letters, featuring abstract coffee bean patterns and text detailing organic coffee origins.

Packaging Design

Designing packaging that captures attention, tells your story and earns a place in people's hands.

Packaging Strategy • Packaging Design • Illustration • Print Artwork • Production Support

A decorative box features an elegant design with a whimsical scene of a woman seated under a tree surrounded by an elephant and a deer, set against a vibrant backdrop of palm trees and a starlit sky with lily pads.

Illustration

Creating original illustrations that bring stories, ideas and brands to life.

Brand Illustration • Character Design • Mascots • Packaging Artwork • Children's Books • Custom Illustration

A smooth, abstract gray gradient creates a subtle, wavy pattern reminiscent of a gentle, flowing mist or smoke.

What Founders Had to Say

Real experiences from the people behind the brands we've had the privilege to build.

There are some people you work with once, and then there are people you know you’ll keep going back to. Working with you and GraphicSingh team has been one such experience.

From bringing the Travelia Tour logo to life to designing the beautiful wedding stationery for Shruti, Ashish & Chirag, every project was created with so much passion, creativity, thought and attention to detail. You have such a special way of turning ideas into something even more beautiful than I imagined. What made the experience even better was how effortless it was to work with you. You made the entire process so smooth, were always easy to coordinate with, and genuinely cared about getting every little detail just right.

– Ria Gokharu

Travelia Tours

Mumbai, India