Every illustration begins with understanding what the story is really about. For iCraft, the story unfolds through Sita, nature and the animals around her, creating a peaceful interpretation of the Ramayana rather than a literal retelling. For the baby announcement, the focus shifts to the anticipation of a little sister welcoming her baby brother, surrounded by playful details that make the moment feel magical. For the wedding invitation, the illustration becomes a portrait of the couple and their world, bringing together the cities and venues connected to their story, along with the things they love and the details that describe them. The visual language changes with every story, but the intention remains the same: to create an illustration where every element has a reason to be there.